Unveils New Ad Products Including Tubi Moments, Carousels and Shoppable Second Screen Experiences to Reach Tubi’s Young, Multicultural, Cordless Audiences
Launches New Strategic Partnerships Including Amazon, Kochava and Moloco to Drive Results Across the Funnel
Debuts the Ability for Businesses of All Sizes to Easily Transact in a Self-Serve Format
NEW YORK, NY – MAY 6, 2025 – Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today made a series of product and partnership announcements during IAB NewFronts in New York. Tubi offers free, premium entertainment through the largest collection of on-demand movies and TV episodes and hundreds of culturally resonant originals, paired with contextually relevant advertising for young, multicultural and cordless viewers. As a fully ad-supported platform with over 97 million monthly active users and over 95% on-demand viewing, today’s announcements are part of Tubi’s commitment to provide market-leading ad tech and measurement capabilities for marketers to better connect with engaged and incremental audiences.
“As Tubi scales from emerging to essential, we are focused on providing ad solutions that meet the needs of brands across industries, from CPG to Auto and more, driving outcomes across the funnel so dollars can work smarter and harder when you need it most,” said Jeff Lucas, Chief Revenue Officer, Tubi. “Today is an exciting step forward as we continue to create innovative solutions for brands to connect with viewers who have significant and growing purchasing power.”
Tubi announced the following advertising offerings onstage:
New Product Launches:
- Tubi Wrappers: With the largest content collection in streaming television, Tubi is allowing studios to reach entertainment fanatics through Tubi Wrappers. Studio advertisers can take over Tubi’s homepage to promote upcoming theatrical releases with animated backgrounds, auto-play trailers, high visibility branded UI elements and a call to action.
- Carousels: Designed with CPG, Tech, and Auto verticals in mind, Carousel Ads enable brands to create immersive virtual showrooms or product showcases on the valuable Tubi homepage, featuring tiles with a custom video, multiple images, and a CTA or QR Code. Viewers can scroll through the tiles to view brand imagery, product details and specific calls to action.
- New Pause Ad Formats: Animated Pause Ads feature a sound-off, looping video background to give advertisers more creative possibilities.
- Tubi Moments: Tubi is enhancing its vast content library by tagging scenes to capture the tone, sentiment and visual cues, enabling brands’ ad creative to appear in the most relevant content moments during a viewer’s journey.
- Tubi Storefronts: In addition to the shoppable second screen storefront Tubi launched with ShopsenseAI in February, there is now a Tubi Shop with collections of goods like clothing, homegoods and more inspired by the content viewers are obsessing over. Today, commerce-centric advertisers can start up a Tubi Storefront within the Tubi Shop in minutes.
- Tubi Prime: Tubi Prime gives advertisers guaranteed ad placements within our most popular, brand safe content on Tubi. Through Upfront deals, advertisers can select from content lineups like Tubi Top 50 and Popular with Gen Z and guarantee placements throughout the year, bringing brands closer to conversations around pop culture.
New and Expanded Partnerships:
- Identity: Tubi’s strategic partnership with Amazon Demand Side Platform enables in market shopper reach and closed loop measurement – leveraging Amazon’s variety of signals – for retail media advertisers.
- Performance: Tubi is partnering with Moloco, an ad tech platform using advanced machine learning, to optimize Connected TV (CTV) advertising, driving both app installs and post-install engagement. Tubi has also integrated Kochava for Publishers providing advertisers with clear-labeled ad measurement technology, connecting ad delivery to business outcomes such as app installs, in-app engagements, website visits, and conversions.
- Vertical and Custom Solutions: Ad products and measurement partnerships tailored to bespoke solutions for specific industries—Polk from S&P Global Mobility for automotive insights, Innovid for real-time incremental reach measurement and online attribution solutions, NCS for e-commerce and in-store incremental sales lift, solutions for pharma, finance, QSR and more.
Sports legend Deion Sanders (Coach Prime) and Emmy Award-winning media personality Rocsi Diaz, co-hosts of the Tubi Original weekly talk show WE GOT TIME TODAY, emceed the event. Noah Beck and Siena Agudong, stars of Tubi original movie SIDELINED: THE QB AND ME and the upcoming sequel SIDELINED 2: INTERCEPTED and creators from Stubios, Tubi’s fan-fueled studio for the creator economy, Kelon Campbell, Grant Gibbs and Ashley Gill were also in attendance to talk about their Tubi projects.
The company highlighted the ability for businesses of any size to now easily transact in a self-serve format, powered by Universal Ads, enabling small and medium sized businesses to reach their target audience. In the last year, Tubi announced integrations with FreeWheel, AudienceXpress and FOX’s AdRise platform and introduced ad products including Tubi Selects, Tubi Takeovers, Timeouts and Tubi360 to provide marketers with a variety of contextual ways to reach cord-cutters and cord-nevers.
About Tubi
Tubi is a global entertainment company dedicated to providing all people access to all the world’s stories. Tubi offers the largest collection of premium on-demand content, including over 275,000 movies and TV episodes and more than 300 exclusive originals. With a passionate fanbase and over 97 million monthly active users, the company is committed to putting viewers first with free, accessible entertainment. Tubi is part of Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.