Approaches 2022-23 Upfront with a Powerful Portfolio Built for Advertisers and Viewers Delivering More Content, More Solutions and More Results
New York, NY, May 16, 2022 – Fox Corporation (Nasdaq: FOXA, FOX) today presented a new immersive Upfront experience to showcase its unified offerings, the strength of its content and capabilities across its unmatched portfolio of brands. FOX’s upfront message, BUILT FOR YOU, highlights its commitment to both viewers and advertisers. In a landscape that’s increasingly seeing media companies pressing forward with an ad-free and subscription model strategy, only FOX delivers its premium content, must-see live moments, and big programming events on ad-supported platforms.
Held for the first time at the Skylight on Vesey in New York City, FOX’s 2022 Upfront presented the company’s entire industry leading portfolio in one presentation including FOX Entertainment, FOX Sports, FOX News Media and Tubi. Featuring leaders and talent from across the portfolio, the event included a look at new and returning content, ad sales innovations, and offerings that both consumers will discover, and advertisers can activate against.
“FOX has always forged its own path and this year we are coming together in a completely different space and in a totally new way,” said Marianne Gambelli, President of Ad Sales, Marketing and Brand Partnerships, Fox Corporation. “It’s a hybrid experience that’s more reflective of how we all live and work today.”
Driven by its portfolio of leadership brands, FOX provides massive scale and offers competitive reach more efficiently with significantly less wasted frequency advertisers seek for their brand messages. FOX’s combined portfolio of entertainment, sports and news reaches more than 200 million people each month and delivers more than one billion monthly streams. Additionally, over the past year, Tubi, the company’s industry leading AVOD service, delivered explosive growth, with 51 million active users announced last quarter and a record-breaking 3.6 billion hours watched in 2021, a 40% Year-over-Year increase in total viewing time (TVT).
Gambelli emphasized that FOX’s strategy centers around engaging viewers with the best entertainment, sports, and news content on all screens, as well as working with partners on how they want to advertise.
“At FOX, we don’t believe in a one size fits all strategy and we are creating tailored opportunities for our ad partners,” noted Gambelli. “We are proudly ad-supported and remain laser-focused on delivering incredible content, at massive scale, to passionate, diverse audiences everywhere. At a time when other media companies are doubling down on paywalls, ad-free, and subscription models, we are doing things differently. Only FOX has an unrivaled portfolio that’s built for both viewers and advertisers.”
FOX is providing more innovative tools and resources to further deliver integration and alignment with its industry-leading brands, as well as enhancing an advertiser’s return on investment through effective cutting-edge solutions, including:
- FOXAtlas, the company’s new contextual intelligence platform that delivers optimal ad placement. FOXAtlas will initially launch across FOX News Media under two distinct products: FOXNavigator –focused on contextual alignment. FOXShield — focused on brand suitability. As part of the 2022-23 upfront, the FOX News Media Ad Sales team will offer Fox Shield to clients who commit to invest in FNM digital video.
- FOXNext, the company’s forward-leaning capabilities and cutting-edge tools that allow clients to use data and automation to deliver precision and drive impact, as well as enable brands to utilize addressable audience targeting and attribution across every FOX platform and screen.
- One FOX, which provides advertisers with seamless access to streaming audiences at scale across all the company’s digital properties.
- FOX Content Studios, a one-stop resource that works with marketers and advertisers to produce creative ideas and content that drive attention for brands.
Each with its own unique voice and storytelling, todays Upfront spotlighted all the company’s leading verticals across the portfolio, including FOX Entertainment, FOX Sports, FOX News Media and Tubi. FOX executives, Charlie Collier (Chief Executive Officer of FOX Entertainment), Farhad Massoudi (Chief Executive Officer of Tubi), Eric Shanks (Chief Executive Officer and Executive Producer of FOX Sports) and Suzanne Scott (Chief Executive Officer of FOX News Media) took to the virtual stage to not only reinforce the company’s value proposition to advertisers but showcase the great content and offerings in store in 2022-23, notably:
FOX Entertainment: FOX has a history of doing things differently, and the network continues to build on its foundation to tell the most provocative, diverse, jaw-dropping stories…stories no one else is telling. Collier hit on the entertainment’s division’s philosophy of taking chances and betting on talent, highlighted by the new courtroom drama ACCUSED, the high stakes procedural ALERT, and the much-anticipated country music drama, MONARCH, which is singularly as big as anything being produced on FOX this season. Additionally, Collier reinforced the company’s vision and commitment to building for the future and taking big swings with its recent investments and acquisitions in Studio Ramsay Global, MarVista Entertainment and creating the company’s own web3 studio Blockchain Creative Labs. Throughout the presentation, Collier reinforced that only FOX, keeps building with and for the advertiser.
FOX Sports: Live sports content has never been more in demand and FOX is the industry leader in live events.
FOX Sports showcased its powerful lineup featuring some of the biggest events that attract large audiences and deliver unrivaled scale for advertisers. Among the marquee events include FOX hosting two of the next three Super Bowls in 2023 and 2025, and the FIFA World Cup Qatar 2022™ later this year. Additionally, FOX continues to be home to the very best premiere sports content, anchored by such tent pole events as the Daytona 500, the MLB All Star Game, the World Series and ‘The Game’ with Ohio State and Michigan matching up once again in this annual classic college football Thanksgiving weekend rivalry. Shanks also highlighted FOX Sports’ continued commitment to working with advertisers and marketers to find new and creative ways to engage consumers that reach across all platforms. FOX Sports continues to produce engaging solutions for its advertising partners that deliver unprecedented engagement with fans and are specifically custom tailored to brand objectives.
FOX News Media: Over the past year, FOX News Media has transcended the cable news space to outperform broadcast networks, not only in primetime, but across all day parts. Notably, the network’s enhanced investment in journalism has made FOX News Channel the leading destination for breaking news coverage, including outpacing the competition consistently since the start of the war in Ukraine, according to Nielsen Media Research. Additionally, the division’s breadth of coverage has expanded to incorporate lifestyle and entertainment programming, featuring award-winning actors and entertainers like Kevin Costner, Mike Rowe, Kelsey Grammer, and Sharon Osbourne, among others. And with the recent addition of FOX Weather to its roster of eight thriving services, FOX News Media has created an ecosystem for its highly engaged and dedicated audience to get the content they desire through their preferred medium. As a result, the platform delivers unrivaled scale that reaches the largest, unduplicated, and most politically diverse audience.
TUBI: Following a record-breaking year, Tubi is continuing its commitment to original content, giving audiences more of what they love, including Black Cinema, thriller, horror, sci-fi, romance and adult animation genres, as well as expanding its linear offerings to complement the platform’s current lineup of more than 100 sports, news, and entertainment channels. Channels for FOX Entertainment’s THE MASKED SINGER, TMZ and Studio Ramsay Global’s GORDON RAMSAY, will join Tubi Originals and Tubi en Español, which will soon be available on the platform.
The FOX 2022 Upfront presentation closed with a rousing live performance from Trace Adkins of “A Country Boy Can Survive.” The three-time Academy of Country Music Award winner was introduced by his MONARCH co-star and Academy-Award winner Susan Sarandon, who was escorted on to the stage by Collier. THE MASKED SINGER’s Nick Cannon was the surprise guest DJ for the after party, immediately following the presentation.
Below are additional quotes from Collier, Massoudi, Shanks and Scott at today’s upfront:
Charlie Collier (Chief Executive Officer of FOX Entertainment)
“FOX Entertainment has a growing portfolio of businesses that are built upon broadcast, entrepreneurship, smart investment, and FOX’s rebel roots. Our company sees opportunity where others may not, like partnering with the right talent at the right time, such as our newly formed Studio Ramsay Global, the acquisitions of TMZ and MarVista Entertainment and the creation of Blockchain Creative Labs, reinforcing our content capabilities across linear, our AVOD streamer Tubi and animation production through Bento Box. We were built for and keep building for advertising and brand partners, and that starts by being the only media company 100% ad-supported, 100% of the time.”
Farhad Massoudi (Chief Executive Officer of Tubi)
“For the first time in history, through synergy with FOX Sports, every FIFA World Cup Qatar 2022™ match will be available on-demand for free right after the final whistle on Tubi in the U.S. “This is obviously a huge win for soccer fans – a huge win for all of our advertising partners.”
Eric Shanks (Chief Executive Officer and Executive Producer of FOX Sports)
“All of us on Team FOX couldn’t be more excited about our historic year ahead and beyond. Nothing unites us like sports. This Fall, from the biggest games, the toughest tournaments, the most coveted championships, the moments that will have millions of people on their feet and glued to their televisions are…ONLY. ON. FOX.”
Suzanne Scott (Chief Executive Officer of FOX News Media)
“More people turn to us for information and perspective, and together we’ve created a community that speaks to the heart of our country – a diverse community that cuts across party lines and labels. More Republicans, Independents, and yes, more Democrats, watch us over our competitors. We’ve proven time and again that all of America is watching the biggest stories on FOX News Media.”
About Fox Corporation
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations, and leading AVOD service Tubi. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.