Portfolio Approach to Sales Events Showcasing Community, Accessibility and Creativity
New York, NY, January 19, 2022 – Fox Corporation (Nasdaq: FOXA, FOX) will reimagine the Road to the Upfront this year, with two events designed both to showcase the Power of FOX and the company’s 100% Ad Supported portfolio across Sports, Entertainment, News, and Streaming. Today, the company announced plans for a brand-new Content Drives Commerce Brand Partnership Summit in March, along with a unique portfolio approach for the NewFront and Upfront events.
“FOX will showcase how we continue to challenge the status quo across Measurement, Creativity, and Innovation to drive impact with Partners in 2022,” said Marianne Gambelli, President of Advertising Sales, FOX. “Our combination of Community, Accessibility, and Creativity, all delivered at massive Scale are what sets FOX apart from our peers. As a 100% ad supported portfolio, staying connected with our valued partners is a huge priority, and we can’t wait to see everyone in person.”
The Road to the Upfront kicks off with FOX’s Content Drives Commerce Brand Partnership Summit to be held on the FOX lot in Los Angeles on Wednesday, March 23, 2022. FOX will showcase how its Content, Communities, and Intelligence come together to drive Impact and Commerce for brands. The day will cover what’s next across FOX and include discussion and experiences from industry experts, talent, creators, and FOX leaders. The event will showcase the company’s investments in content, data, ad tech and new technology, with a focus on the partnerships and impact FOX Ad Sales delivers across its portfolio.
The FOX Upfront will be a hybrid event taking place on Monday, May 16, at the Skylight on Vesey in New York City and will be reimagined to showcase the Power of the FOX Portfolio, across its industry-leading Entertainment, Sports, News, and Streaming platforms.
Additionally, as part of its run up to the Upfront, FOX will participate in the IAB’s 2022 NewFronts, with an event taking place the week of May 2 featuring Tubi, the company’s fast-growing ad-supported video-on-demand (AVOD) service. The presentation will highlight the industry-leading impact FOX, along with Tubi, delivers across the company’s video ecosystem for advertisers and opportunities they can leverage on behalf of their brands.
About Fox Corporation
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations, and leading AVOD service Tubi. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
Fox Ad Sales