Cutting-edge Video Intelligence and Brand Suitability Platform
Announced at Fox’s Content Drives Commerce Brand Partnership Summit
New York and Los Angeles (March 23, 2022) — Fox Corporation (Nasdaq: FOXA, FOX) today unveiled ATLAS, a new proprietary technology solution bringing contextual alignment to digital video. Developed by the FOX Ad Technology unit, this leading-edge video intelligence platform enables enhanced contextual targeting and provides advertisers the ability to connect with the most relevant content in the right environment in real-time, achieving greater transparency and brand suitability in video advertising.
The platform further reinforces FOX’s commitment to providing innovative and cutting-edge solutions that improve an advertisers return on investment by delivering optimal ad placement. ATLAS will initially launch across FOX News Media under two distinct products:
- Fox Navigator focused on contextual alignment.
- Fox Shield focused on brand suitability. As part of the 2022-23 upfront, the FOX News Media Ad Sales team will offer Fox Shield to clients who commit to invest in FNM digital video.
“ATLAS is another illustration of FOX’s commitment to providing solutions that deliver the necessary impact and outcomes for our ad partners,” said Jeff Collins, Executive Vice President of Ad Sales FOX News Media. “Contextual targeting will continue to grow in importance as 3rd party data targeting options continue to decline. We are excited to offer advertisers greater precision when placing their ads across the FNM portfolio.”
The ATLAS platform consists of technologies that leverage AI, and on-screen visual detection to extract data that can be used to build advanced contextual segments that target specific concepts and entities at any point in time during a piece of video content. By using this advanced level data to determine a video’s relevance, ATLAS provides to FOX the ability to deliver an advertiser’s message adjacent to contextually relevant content.
“We built ATLAS for the modern era,” said John Fiedler, Executive Vice President and Head of Ad Technology at FOX. “As the media landscape continues to evolve, traditional solutions have not served the buy-side or the sell-side well. In a world where context now matters more than ever, ATLAS provides a new and precise level of insight and segmentation that will give buyers confidence when transacting with FOX.”
The announcement was made today at the company’s Content Drives Commerce Brand Partnership Summit on the FOX lot in Los Angeles. FOX Ad Sales kicked off its Road to the Upfront with its inaugural Content Drives Commerce Brand Partnership Summit. During the day long summit, FOX is showcasing how its Content, Communities, and Intelligence come together to drive Impact and Commerce for brands. The day features what’s next across FOX and includes discussion and experiences from industry experts, talent, creators, and FOX leaders. Additionally, the event showcases the company’s investments in content, data, ad tech and new technology, with a focus on the partnerships and impact FOX Ad Sales delivers across its portfolio.
About Fox Corporation
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations, and leading AVOD service Tubi. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
Contacts:
Sal Petruzzi
FOX Ad Sales
Sal.petruzzi@fox.com
Irena Briganti
FOX News Media
Irena.briganti@fox.com