FOX Sports’ Presentation Of Super Bowl LVII Scores Six-Year High With 113 Million Viewers

Third Most-Watched Television Show All-Time

Chiefs’ Victory over Eagles Posts Best Super Bowl Audience Since 2017

Most-Streamed Super Bowl Ever and Most-Streamed Event in FOX Sports History

Halftime Show Starring Rihanna Shines Bright Like a Diamond with 118.7 Million

ARIZONA – The Grand Canyon State delivered a grand finale for the ages with a preliminary average audience of 113 million tuning in to watch the Kansas City Chiefs defeat the Philadelphia Eagles (38 – 35) in Super Bowl LVII at State Farm Stadium in Arizona.

Kansas City’s victory in the Valley delivered the best Super Bowl audience in six years ranking as the most-watched Super Bowl since 2017 on FOX, per Nielsen Media Research Fast National data and Adobe Analytics. Final Nielsen data will be available tomorrow.

SUPER BOWL LVII HIGHLIGHTS

  • Super Bowl LVII drew an average audience of 113 million across television (FOX and FOX Deportes) and digital (FOX and NFL properties)
  • FOX’s average audience represents the second most-watched non-overtime Super Bowl on record and the second most-watched program in FOX Sports history
  • 182.6 million viewers watched all or part of Super Bowl LVII on FOX and FOX Deportes
  • Super Bowl LVII on FOX ran away in primetime viewership across all networks with a 40.0/77 household rating/share

METERED MARKETS

  • Local markets were led by Kansas City with a 52.0/87 rating/share and Philadelphia with a 46.3/77 rating/share. Host market Phoenix posted a +23% increase over last year’s Super Bowl with a 39.5/76 ratings/share
  • Top metered markets available for Super Bowl LVII:
1. Kansas City 52.0/87
2. Philadelphia 46.3/77
3. Cincinnati 45.9/77
4. Detroit 43.4/74
5. Pittsburgh 43.0/73
6. Milwaukee 42.4/74
7. Norfolk 42.1/70
8. Charlotte 42.0/74
9. Minneapolis 41.9/77
10. St. Louis 41.6/74

HALFTIME

  • The Apple Music Super Bowl Halftime Show, starring Rihanna, drew an average of 118.7 million viewers across TV (FOX and FOX Deportes) and digital platforms (FOX and NFL properties)
  • Most-watched Super Bowl halftime show since Katy Perry’s performance in 2015 and second most-watched Super Bowl halftime performance on record

PREGAME

Final FOX SUPER BOWL LVII PREGAME viewership will be available tomorrow

DIGITAL

  • Super Bowl LVII was the most-streamed Super Bowl in history, delivering an average of 7 million streams, up +18% over last year (vs. 6 million) and up +103% over FOX’s last Super Bowl stream in 2020 (vs. 3.4 million), according to Adobe Analytics and traditional counting of streaming (which does not take into account co-viewing from connected devices)
  • The Super Bowl LVII live streaming audience includes consumption across: com; the FOX Sports app; FOX.com; the FOX NOW app; NFL digital properties including the NFL mobile app, the NFL Fantasy mobile app, NFL.com, the NFL connected TV app and NFL+ for subscribers

FOX DEPORTES

  • An average audience of 951,000 watched the game in Spanish on FOX Deportes setting the record for the most-watched Super Bowl game in Spanish-language cable television history. FOX Deportes total audience includes connected TV devices and FOX and NFL digital properties
  • Super Bowl LVII on FOX Deportes was the most watched non-soccer event in Spanish-language cable history
  • FOX Deportes shattered its own viewership record of 762,000 set in 2020 by +25%
  • FOX Deportes now holds four of the top five highest-rated Spanish-language telecasts in Super Bowl history
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